Why we built Glenby
Glenby is built and run by Ebrahim Seyfi, trading as "Senorit", based in Hamburg.
Most outdoor apps solve a problem we didn't have: finding the perfect route. What was missing was something else, a reason to get outside more often in the first place, without turning it into another performance project.
Streak apps and fitness trackers showed us how quickly a good intention turns into a bad feeling. A missed day, a red number, a push notification designed to trigger guilt. Glenby is built deliberately differently: a missed day breaks nothing, there's no leaderboard, and the photo proof is honest instead of dressed up by an AI that supposedly knows which plant that was.
These choices cost growth, we know that. No comparison feed, no leaderboard, no fabricated queue position at download convert worse than their louder counterparts. We chose them anyway, because we want to use Glenby ourselves, daily, without feeling bad about it.
Data lives exclusively with a hosting provider in Frankfurt, inside the EU, because of that. Nothing is sold to ad networks. That's not a marketing line, it's the technical foundation the app is built on.
That daily streaks create pressure instead of motivation isn't a guess: loss aversion, a behavioral psychology principle described by Kahneman and Tversky, explains why a missed day feels worse than a gained day feels good. That's why Glenby counts by the week instead of the day.
Ebrahim Seyfi, Founder
Who's behind it
- Provider
- Ebrahim Seyfi, trading as "Senorit"
- Based in
- Seeschwalbentwiete 23, 22119 Hamburg, Germany
- Legal form
- Sole proprietor, no commercial register entry
What we hold ourselves to
No feature ahead of the truth
If we can't do something, we say so instead of claiming it.
No performance pressure as a growth lever
Leaderboards and guilt notifications drive more usage, we still don't build them in.
Staying independent
Glenby isn't for sale to a conglomerate that needs user data for AI training.
Frequently asked questions about Glenby as a company
Is Glenby a one-person project?
Yes. Glenby is built and run by Ebrahim Seyfi as a sole proprietor, trading as "Senorit", based in Hamburg. There's no commercial register entry because none is required at this size.
Will Glenby ever be sold to a larger company?
No, that's not an option being pursued. Glenby stays independent specifically so decisions like no performance pressure and EU data hosting can't later be reversed by a new owner.
How we back this up technically
The full, legally binding version of how we process data is in the privacy policy, the exact security architecture is on the safety page. More on safety and privacy.